Collection Campaigns

Boost Cash Flow and Gain Insights with Targeted Collection Campaigns

Centime’s Collection Campaigns empower businesses to launch targeted and strategic collections efforts tailored to the unique needs of their customer base. By segmenting customers based on their payment behaviors, creating customized collection strategies, and tracking campaign performance in real-time, businesses can streamline collections efforts and enhance financial outcomes.

"Our collections effectiveness has skyrocketed with Centime. Not only do we collect 92% of payments on time now, but when customers pay late, it is on average by just seven days."

John Eckman, CFO

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Automated Campaign Management

Customer Segmentation

Real-Time Campaign Tracking

Enhanced Customer Engagement

Automate campaign management

Streamline your collections strategy with Centime’s collection campaigns feature to reduce manual effort and increase your team’s productivity. Automated tools help in defining customer segments, crafting personalized collection messages, and scheduling campaigns, thereby improving efficiency without compromising the personal touch.

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Identify and categorize customers based on payment history

Centime’s collection campaigns allow for customization of collection strategies that cater specifically to the needs and characteristics of each segment, which leads to better customer relations.

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Gain insights with real-time campaign tracking

Monitor key metrics such as customer response rates, amount collected, and overall campaign performance. This data helps refine strategies and make informed decisions to improve future campaigns.

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Improve your 
customer interactions

Integrate convenient payment options and self-service capabilities into your collection processes. This not only makes it easier for customers to fulfill their obligations but also enhances their overall experience, increasing satisfaction and loyalty.

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Collections Campaign FAQs

What is a collections campaign, and how does it differ from a collections workflow?

A collections campaign is a targeted outreach effort designed to recover payments from multiple customers at once. Unlike workflows (which focus on individual invoice follow-ups), campaigns can be used for bulk reminders, seasonal follow-ups, or proactive collections strategies.

Can I send bulk payment reminders through Centime’s collections campaigns?

Yes, Centime allows finance teams to send batch reminders to multiple customers at once, ensuring overdue invoices are addressed efficiently without manual outreach.

How does Centime personalize messaging for different customer segments?

Centime personalizes messaging by enabling finance teams to customize reminder templates based on factors like customer type, invoice amount, and payment history. Additionally, custom fields can be used to trigger personalized communications or tasks, ensuring that each message aligns with the unique needs of different customer segments or invoice types. This tailored approach enhances engagement and increases the likelihood of prompt payment.

Can I set up multi-channel collections campaigns (email, SMS, customer portal reminders)?

Yes, Centime supports multi-channel collections campaigns that include email and tasks. Our platform lets you design both invoice-level and customer-level workflows—tailoring your messaging, cadence, and triggers for each channel. With built-in automations, you can ensure timely, consistent follow-ups that boost collections efficiency and enhance customer engagement. For more details, see our articles on Workflow Basics and Invoice-Level Workflows, Customer-Level Workflows, and Automations.

How does Centime track the effectiveness of collections campaigns?

Centime tracks the effectiveness of collections campaigns by capturing detailed, real-time data from every step of the process—from when invoices are sent, delivered, and opened to when payments are received. This data is aggregated into clear dashboards that highlight key performance metrics like payment conversion rates, days sales outstanding, and invoice aging. These insights allow you to identify bottlenecks and adjust messaging, cadence, and triggers, ensuring your campaigns are optimized for maximum collections efficiency.

Can I automate escalation steps for customers who don’t respond to initial reminders?

Yes, Centime can automate escalation steps for customers who don’t respond to initial reminders. Using our automation tools, you can set up rules and triggers that automatically advance overdue accounts to the next stage—whether that means sending additional reminders, or alerting your collections team for personalized follow-up, or identifying additional team members (sales, customer support, implementation managers, etc.) for assistance. This approach minimizes manual intervention and ensures a consistent, proactive collections process—a feature that aligns with best practices seen in leading AR solutions. For more details, please see our Automations documentation.

How does Centime handle discounts or payment incentives within a campaign?

Centime allows you to integrate discounts or payment incentives directly into your automated collections campaigns. You can set up custom rules that trigger incentive offers—such as early payment discounts—based on specific customer behaviors or overdue milestones. This targeted approach not only encourages prompt payments but also maintains a positive customer experience. By tracking the performance of these incentives through detailed campaign analytics, Centime ensures you can measure their effectiveness and adjust your strategy as needed—aligning with best practices seen in leading AR solutions.

Can I create seasonal or event-based collections campaigns (e.g., year-end closing, tax season reminders)?

Yes, Centime enables you to create seasonal or event-based collections campaigns. You can use our automation and workflow tools to schedule targeted communications—whether it’s for year-end closings, tax season reminders, or other key dates—ensuring your messaging and cadence align with each event. This flexibility allows you to capture time-sensitive opportunities while maintaining a consistent collections strategy. Plus, detailed reporting and analytics help you measure campaign effectiveness and refine your approach, aligning with best practices seen in leading AR solutions.

How do Centime’s collections campaigns integrate with my existing accounting and ERP systems?

Collections campaigns pull real-time invoice data from NetSuite, Sage Intacct, and QuickBooks, ensuring finance teams are working with the most up-to-date information.

Can I A/B test different collections strategies to see what works best?

Yes, Centime empowers you to test different collections strategies. You can create multiple workflows with varied messaging, cadence, and triggers, then use detailed analytics to compare their performance. This data-driven approach lets you identify which strategy drives higher payment conversion rates and optimizes your collections process, aligning with best practices in the AR industry.

Boost Cash Flow and Gain Insights with Targeted Collection Campaigns

Automate campaign management

Identify and categorize customers based on payment history

Gain insights with real-time campaign tracking

Improve your 
customer interactions

Collections Campaign FAQs

Solutions

Features

Pricing

Integrations

Resources

Software Solutions

Company

Industries

Compare

Guides

Boost Cash Flow and Gain Insights with Targeted Collection Campaigns

Automate campaign management

Identify and categorize customers based on payment history

Gain insights with real-time campaign tracking

Improve your customer interactions

Collections Campaign FAQs

Solutions

Features

Pricing

Integrations

Resources

Software Solutions

Company

Industries

Compare

Guides

Improve your 
customer interactions